Digilant Boosts CPG And Retail Datasets With 3 New Partnerships

Digilant, a programmatic media-buying platform, this week announced it has struck partnerships with Dunnhumby, IRI and Kantar for consumer shopping marketing data.

The data will come from data management platform (DMPs) Datalogix, BlueKai and eXelate, which are used by Dunnhumby, IRI and Kantar, respectively.

The data integration will allow “Digilant to sync online users to offline purchase behavior so that CPG/retail marketers" can target consumers based on region, store location or specific products, stated Meg McLaughlin, VP of category strategy at Digilant.