Mag Bag: Meredith To Launch 'Parents Latina'

Meredith To Launch Parents Latina

Women’s interest publisher Meredith Corp. has revealed plans to launch Parents Latina, a new English-language magazine targeting U.S. Hispanic millennial mothers. The new title, set to debut in spring 2015, will launch with a guaranteed rate base of 700,000 and a publication schedule of four times a year.
As part of its Meredith Parents Network, Meredith already publishes a Spanish-language parenting magazine, Ser Padres (Being Parents), with a rate base of 850,000, as well as Ser Padres Espera (for expectant and first-time parents) with a rate base of 500,000, and Ser Padres Bebé, an annual title with a rate base of 600,000. Meredith also publishes Siempre Mujer, a women’s interest title with a rate base of 550,000.
Meredith National Media Group president Tom Harty stated: “Today, Meredith serves more than 6 million Hispanic women across our print and digital platforms. With the launch of Parents Latina, we are putting a new stake in the marketplace. We will leverage the power of Parents -- the most respected brand in the lifestyle category focusing on moms -- along with Meredith Hispanic Media and our 100-million-name database that includes 60% of all U.S. millennial women, to provide marketers with a powerful new platform to reach these very desirable consumers.”
Research shows U.S. Hispanics are consuming more media content in English, reflecting growing acculturation, and a number of media companies are introducing new products targeting young Hispanic mothers in particular. In February, Moguldom Media launched a new Web site,, targeting acculturated Hispanic moms who prefer English with a range of content, including parenting, fashion, romance, work and entertainment. And in April, Entravision Communication re-launched a multiplatform media brand, Todobebe, targeting Hispanic moms with family and lifestyle content.
Sports Illustrated Relaunches, Bows Fantasy Sports App
The only question is why it took this long. Sports Illustrated is preparing to launch its first fantasy sports app with a form of betting, Fan Nation, according to Ad Age, and is also unveiling a redesigned version of its Web site. The Fan Nation fantasy app prompts users to choose a new team every time they play and pairs them with a friend or an opponent chosen at random. The app’s first game is Baseball Throwdown, with more games on the way from the NFL, NHL and NBA. Users can bet on the outcome with a $5 entry fee, which will pay out $9 if they win the match. The new SI Web site features a heavy emphasis on visual content, with both text headlines tile format optimized for mobile consumption.
EatingWell Contributes To Million Hearts Initiative
EatingWell magazine is joining forces with the Million Hearts initiative and the Centers for Disease Control and Prevention to create a new Healthy Eating and Lifestyle Resource Center, offering lower-sodium, heart-healthy recipes and family-friendly meal plans, with an emphasis on managing sodium intake. Million Hearts Executive Director Janet S. Wright stated: “Because sodium is a major contributor to high blood pressure, it is important to help people understand how they can manage sodium intake at home. This online resource offers practical, accessible eating and lifestyle-based solutions for people looking for ways to reduce sodium in their diet and create heart-healthy, tasty meals for themselves and their families.”
TV Guide Gets Redesign
TV Guide is planning a major redesign that will offer new editorial features, greater emphasis on photography,and more programming recommendations, as well as a smaller trim size of 7 x 10 inches, effective with the August 11 issue of the magazine. The new features include an expanded “Roush Review,” by senior critic Matt Roush; a new front-of-book section, “Upfront,” comprised of trend stories, infographics, Q&As and an extended, annotated ratings chart; a new section, “The Guide,” with expanded daily highlights, including streaming, sports and daytime programming; a new monthly technology column previewing cutting-edge TV-related hardware including televisions, tablets, streaming devices, and accessories; and “On Demand,” a new column featuring reviews of movies premiering through streaming and on-demand services.
Gus Wenner Heads Wenner Media Digital
Gus Wenner has been named head of digital media across Wenner Media, which publishes Rolling Stone, Us Weekly and Men’s Journal, the company announced this week. Wenner, the 23-year-old son of Wenner founder Jann Wenner, previously led the editorial and business operations for In his new role, he will also lead business and editorial operations for digital media at Men’s Journal and Us Weekly.
González Whitaker To Deputy Editor, Billboard
Isabel González Whitaker has been named deputy editor of Billboard, effective July 14. She previously served as features editor of InStyle, and before that was editor-in-chief of Hearst’s Tu Vida/Your Life magazine.

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