IgnitionOne has secured a $20 million Series B funding round led by new investor SoftBank Capital with participation from existing investors including ABS Capital Partners and Brown Savano.
Led by partners Ron Fisher, Kabir Misra, Eric Hippeau, and Michael Perlis, U.S.-based venture capital group SoftBank focuses on technology and telecom early stage businesses.
Softbank has been a long-time investor in digital marketing companies. Matt Krna, partner at the group, said IgnitionOne addresses an industry problem that supports brands as few companies do by focusing on the integration of digital marketing technology.
No doubt IgnitionOne will continue to expand its technology offerings. The company, which bought data-management platform Knotice in March, will use the capital investment to make other acquisitions, build out technology in its Digital Marketing Suite, and expand sales and marketing worldwide.
About 450 employees in 17 offices across 10 countries support IgnitionOne clients. The company supports search advertising as well as programmatic display and social; advanced data management; and marketing automation including user scoring, lead nurturing and lead optimization.
Will Margiloff, CEO of IgnitionOne, led the spinoff -- A former division of Dentsu-owned Aegis -- last year to operate as an independent company to support agencies as well as brands without the industry perception of conflicts of interest.
RBC Capital Markets acted as exclusive placement agent for the financing.