Mobile DSP Human Demand Strikes 7 Supply Partnerships

Human Demand, a mobile demand-side platforms (DSP), is expected to this week announce that is has plugged into seven new ad exchanges.

The company’s new global supply partners include Vungle, PubMatic, Inneractive, LiveRail, TapSense Opera Mediaworks and AerServ. According to Keith Petri, SVP of strategic partnerships at Human Demand, advertisers can now use the mobile DSP to buy in-app ads (including video), full-screen interstitials and rich media units.

Recommend (18) Print RSS
All content published by MediaPost is determined by our editors 100% in the interest of our readers ... independent of advertising, sponsorships or other considerations.