• by Tyler Loechner  @mp_tyler, July 1, 2014

"'We are thrilled with the integration with [Company 1] as a trailblazer in Trading Desk practices. The use of [Company 2] will propel the ability to report, analyze, and optimize programmatic buying and selling to increase return on their advertiser media spend,' says [Person], VP Sales Development.

[Company 1’s] API integration with [Company 2] also means a level of agility that's unrivaled: with current data and analytics immediately available, the company can enact discrete strategy modifications without waiting for the end of a spend cycle. Plus, [Company 2] can efficiently direct price discovery and pricing strategy, along with underlining hyperlocal opportunities via its map interface. As for benchmarking, the platform offers effortless side-by-side comparison of campaign data sets with [Company 1] aggregated proprietary data."