New magazine launches again outnumbered titles that were closed by a substantial margin in the first half of 2014, according to MediaFinder.com, an online database of U.S. and Canadian
publications owned by Oxbridge Communications.
A total of 93 new magazines launched in the first six months of the year, while just 30 closed -- although the latter group included several
As in previous years, the biggest category for new launches was “regional interest,” which saw six new print titles launch, including 12th &
, a new magazine devoted to Nashville’s creative community, and “craft,” with new titles like Craft Beer & Brewing
. Other new launches in the first half of
2014 included Barbecue America
and San Francisco Cottages & Gardens.
In business-to-business magazines, 15 new titles launched, including IEEE Cloud
, while just five B2B titles closed.
Turning to consumer magazine closures, the list of shuttered titles included Diabetic Cooking, Scene
(NY), and 13
niche automotive enthusiast titles owned by TEN: The Enthusiast Network, formerly known as Source Interlink Media. The list of closed TEN titles includes Popular Hot Rodding, Rod & Custom,
High Performance Pontiac, Custom Classic Trucks, 4 Wheel Drive & SUV, Mud Life, 5.0 Mustang, Modified Mustangs & Fords, Camaro Performers, GM Hi-Tech, Import Tuner
Two historic magazines also cut their print publication schedules drastically: Johnson Publishing’s Jet
, which folded its print magazine, but will continue
to publish an annual special print edition, and Meredith Corp.’s Ladies’ Home Journal
, which dropped its monthly schedule and home delivery for subscribers to become a quarterly
newsstand-only special interest publication.
The new magazine launches come amid continuing declines in print advertising. According to the Publishers Information Bureau, total
magazine ad pages declined 4% from 29,745 in the first quarter of 2013 to 28,567 in the first quarter of 2014, the most recent period for which figures are available.