Adaptive Inks Deal With SpotXchange, Turn With Millennial Media

Adaptive Media, a supply-side platform (SSP), on Wednesday announced it has tapped into the SpotXchange video ad exchange. SpotXchange claims over 335 million unique visitors from over 100 countries can be reached through its exchange.

On a similar note -- although unrelated to the Adaptive-SpotXchange partnership -- Turn, a programmatic ad-buying platform, on Wednesday announced it has partnered with Millennial Media and now has access to the mobile ad inventory available on the Millennial Media Exchange (MMX).

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