• by Tyler Loechner  @mp_tyler, July 9, 2014

"The [Company] Exchange is the industry’s first transparent, vertically integrated marketplace bringing Real-Time Bidding (“RTB”) to performance-based advertising. The innovative ad-tech platform is already home to the largest online insurance advertisers, offering them unparalleled targeting capabilities using structured search and big data, while helping sellers increase monetization with best-of-breed yield optimization algorithms."