BIZ DEV: BARKER Acquires Brandwire, Adds Three New Clients To Roster

Interactive agency BARKER acquired BrandWire, a digital marketing agency based in New York City. The addition enhances BARKER’s digital marketing offerings and adds three international brands -- Letarte, Roche Bobois and Jacadi-- to the firm’s client roster. "What attracted us to BrandWire was not merely the additional expertise in outbound digital marketing and SEM, but specifically the prestige of these blue chip clients,” said John Barker, president and chief Idea officer of BARKER. “Roche Bobois, Letarte and Jacadi each represent the pinnacle of quality in their respective categories, and adding these admired brands to our roster reaffirms BARKER's strategic commitment to luxury and prestige brands as one of our primary practice areas." “Creating BrandWire and building its business and capabilities has been a thrilling endeavor. As we grew, it became clear that we needed to offer our clients a broader suite of services and expertise,” said Christopher Tiso, founder and president of BrandWire.

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