• by Tyler Loechner  @mp_tyler, July 24, 2014

Demand-side platform (DSP) MediaMath on Thursday announced it has opened a new office in Paris, France to support EMEA business. The news comes days after the company announced plans to shift its global headquarters to 4 World Trade Center in New York.

Per a release, Romain Gauthier, commercial director, and Damien Alzonne, manager of platform solutions, will lead the new office.

“We are delighted to announced our on-the-ground presence in France, which will enable us to work closely with our local partners and clients,” stated Dave Reed, managing director, EMEA at MediaMath.

Earlier this year MediaMath acquired Tactads, a cookie-less targeting company headquartered in France.