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Mondelez Scraps The CMO Role

Mondelez International has scrapped the CMO role and folded global marketing oversight into the responsibilities of a new chief growth officer. The company also announced that it will switch to the region category-led operating model from next year. The global setup will mirror that a structure adopted by its biscuit division which sees marketing strategy for its biscuit brands set globally and adapted locally. 

Read the whole story at Marketing Week »

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