Demand-side platform (DSP) MediaMath has announced its expansion into Australia and has opened of an office in Sydney. The New York-based company also opened offices in Singapore and Japan earlier this year.
MediaMath will staff the new office by way of Kinected, a local Australian ad tech company and partner of MediaMath’s for the past two and a half years. An unspecified number of Kinected members that previously worked with MediaMath’s Australian clients will join the MediaMath team and work from the new Sydney office, per a release. The release notes that the remaining members of Kinected will continue operating as a separate entity.
The connection between Kinected and MediaMath was seen elsewhere last week, when MediaMath tapped Kinected’s co-founder and chief revenue officer Ross McNab to serve as MediaMath’s managing director, North America.
"We are delighted to further establish MediaMath's presence in the Australian market and are very excited to bring the Kinected team into the MediaMath family,” stated Erich Wasserman, co-founder and chief revenue officer at MediaMath.