Mobile SSP Smaato Raises $25 Million

Smaato, a mobile supply-side platform (SSP), on Tuesday announced it has closed a $25 million Series E round of funding. The round was led by Singapore Press Holdings Ltd., one of the largest media organizations in Asia.

Other investors included Aeris Capital, EDBI and other existing shareholders. The round brings Smaato’s total raised capital to $47 million.

Smaato, which also operates a mobile RTB (real-time bidding) ad exchange, says it will use the money to further develop its platform, with a focus on self-serve features. The company claims to currently serve over 90 billion ad impressions from over 78,000 mobile app developers per month.

With Singapore Press Holdings leading the round, Smaato is looking at ways to expand in the APAC region.

“Given the amount of smartphones that are being used and shipped in APAC region, Smaato has seen tremendous growth in some of the major Asian countries such as India, China, Japan, Indonesia [and] Australia,” writes Smaato on a general FAQ page.

The company plans to launch a private exchange in APAC controlled by the region’s top publishers. Local advertising growth is limited, explained a Smaato representative, “but global brands want access to regional inventory through probably pipes.”

Smaato has 115 employees and is headquartered in San Francisco with offices worldwide.

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