BuzzFeed has tapped former Huffington Post head Greg Coleman as its new president.
The hire follows the loss of Jon Steinberg, BuzzFeed co-founder, former president and COO, who left in May to pursue other opportunities. (Last month, Steinberg joined The Daily Mail’s Web site, Mail Online, as its North American CEO.)
“It brings Greg, [BuzzFeed Chairman] Ken Lerer and me all under the same roof again," BuzzFeed co-founder and CEO Jonah Peretti stated, referring to the Huffington Post alums.
Along with overseeing sales, creative services, marketing, ad products and business development, Coleman will be expected to expand BuzzFeed overseas.
Coleman comes directly from Criteo, where he led the ad technology company as president for about three years. Formerly, he served as president and chief revenue officer at the Huffington Post and executive vice president of global sales at Yahoo. He also served as president of Platform-A at AOL from February to April of 2009.
Tapping into the social-media revolution better than most publishers, BuzzFeed has become a master at reaching young consumers.
In particular, millennials -- who now find most of their content on customizable news feeds like those powered by Facebook and Twitter -- count BuzzFeed as one of their top 10 content-discovery resources, according to a recent study from SDL.
BuzzFeed’s popularity among young consumers has not been lost on agencies. WPP’s Mindshare recently formed a strategic partnership with BuzzFeed, which is designed to identify and activate real-time media and marketing opportunities for clients.
Per the deal, Mindshare is receiving detailed access to BuzzFeed Fre.sh data, which analyzes and ranks how its stories move across social media, while Mindshare has made a commitment to buy ads on BuzzFeed.
A hot commodity, Disney was reportedly interested in buying BuzzFeed earlier this year. “Talks apparently broke down over price -- with BuzzFeed said to have sought upwards of $1 billion -- and are not believed to still be active,” Fortune reported in April.