Adaptive Media, a supply-side platform (SSP), is expected to Thursday announce the appointment of Daryl McNutt as its chief marketing officer.
McNutt joins Adaptive from Drawbridge, a cross-device ad platform, where he served as vice president of marketing. Prior to Drawbridge, McNutt was SVP of marketing and research at BrightRoll, a programmatic video ad platform. He also has experience at comScore, Specific Media and PhotoWorks.com.
“We are thrilled to have someone with Daryl's credentials joining our team,” stated Adaptive’s CEO Qayad Shareef. “He has been an important advisor to us for a year now. Having his deep understanding of content monetization and digital advertising available to us full-time is a big win.”