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Ofcom Says Online TV 'Gaining Traction'
- The Drum, Thursday, August 7, 2014 8:24 AM
Broadcast TV advertising revenue returned to growth in 2013 with a rise of four percent to almost GBP3.7bn, while the UK TV industry as a whole generated GBP12.9bn in revenue, representing a rise of 3.4 percent. The Ofcom figures showed online TV revenue increased 41 percent last year to GBP364m and the subscription model saw the most rapid growth of 76 percent to GBP112m. The report said the numbers were a "possible indication that online streaming services are gaining traction in the UK market."
