Around the Net
Twitter Offers Objective-Based Campaigns Geared To Specific Goals
- MediaPost, Friday, August 8, 2014 8:15 AM
Advertisers on Twitter can now create campaigns focused on specific marketing goals, and pay only when people take desired actions as a result. With the rollout of objective-based campaigns, announced Thursday, marketers can choose from a range of key goals including driving Tweet engagements, Web site clicks or conversions, app installs or engagements, followers, or leads. For each objective, Twitter’s self-serve ads tool will suggest the appropriate ad format.
