Apple Siri, Google Now, and Microsoft Cortana have some serious competition. The Viv Labs engineering team -- the creators of voice assistant Siri -- are at it again. This time the artificial intelligence technology driving the service will bridge contextual gaps in meaning, update and make programming decisions in real time.
To reach their goal, they will need to process massive amounts of data to predict human needs. Viv will link third-party data sources to bridge the gap between complicated search queries and perform complex functions from natural language sentences.
The advances in technology will make artificial intelligence feel more human, per Wired's Steven Levy. He explains that as Viv's knowledge grows, so will its understanding of real life events and requirements. Its creators designed it based on three principles called pillars. The world will teach the technology, it will know more than it is taught, and it will learn something every day.
Similar to other AI products from Apple, Google and Microsoft, teaching involves using sophisticated algorithms to interpret the language and behavior of people using the system -- the more people use it, the smarter it becomes, per Levy. What he doesn't fully explain are the implications of natural language processing on search and other media advertising. Levy touches on advances by acknowledging that Viv will have an ability to sift through the trove of data and find new ways to connect and manipulate the information, but doesn't go into detail on how it will change online advertising by tapping into a collective database of signals. Each company will have its database augmented by third-party data
Viv aims to bridge gaps in sentence structure. Other AI platforms require two separate sentences to determine the number of people and location, but Viv aims to bridge the gap in queries like "What is the population of the city where Abraham Lincoln was born?" This type of technology will open the door to the next version of search advertising.