- Campaign, Tuesday, September 2, 2014 8:44 AM
Starcom MediaVest Group (SMG), WPP and Omnicom have been the first agencies to pilot Twitter's online learning hub, Twitter Fight School. It aims to teach agencies how to develop high-impact marketing
campaigns for their clients, help them maximise their content on Twitter, as well as promote messages at the right time to their target audience. Twitter has tailored the content and created bite-size
modules to address different agency roles and functions.
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