BIZ DEV: Santy Awarded Media Planning, Buying For The Fiesta Bowl And Cactus Bowl

Santy was charged with strategic consultation and planning, website development and paid media planning and buying services for the Fiesta Bowl and the Cactus Bowl (formerly the Buffalo Wild Wings Bowl). Since its inception, more than 3 million out-of-state visitors have traveled to Arizona for Fiesta Bowl events and activities. The Fiesta Bowl events have generated more than $1 billion in economic impact in the past five years. This year, the Fiesta Bowl will be held in Glendale, Arizona on Dec. 31 and the Cactus Bowl will be held in Tempe, Arizona on Jan. 2. "We're proud to be working with a nationally recognized brand such as the Fiesta Bowl," said Dan Santy, president and CEO of Santy. "The organization brings great college football to Arizona and supports many facets of the community year-round."
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