Companies that extend marketing to the wider business and invest in new technology are more likely to generate “exceptional” sales, according to a report. The
Forrester study, commissioned by Adobe, of more than 300 brands found that nearly half (40 per cent) grew revenue by 10 per cent or more compared to 2012 following corporate investments in creativity.
Of those, 58 per cent said they actively nurture creativity. Only 20 per cent of the less creative companies posted similar revenue uplifts in the period. Read the whole story at Marketing Week »
