- Marketing, Monday, September 29, 2014 6:39 AM
Amazon's $970m (GBP585m) purchase of Twitch 'legitimised' the site in the eyes of brands, according to its EMEA director Steve Saw. Twitch allows gamers to broadcast while they play games. Saw told
Marketingthat the phone had been ringing "off the hook" since the acquisition, with brands looking to reach a highly engaged, albeit 94% male, audience. He pointed to natural fits with film
studios, FMCG brands and game studios, and an upcoming UK campaign with Domino’s Pizza.
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