• by Tyler Loechner  @mp_tyler, September 29, 2014

Altitude Digital, a supply-side platform (SSP) for video, on Monday announced the appointments of Ryan Abrahams and Max Gideon as VP of new revenue and VP of mobile, respectively.

Abrahams joins Altitude from Nexage, where he served as director of publisher development, East. He was previously as Google’s DoubleClick and Admeld.

Gideon joins from Zynga, where he held business development and ad management roles. He will oversee Altitude’s mobile strategy. Altitude notes in a press release that mobile video is an area in which they plan to expand.

Additionally, the company has announced the promotion of Cordell BaanHofman to the position of VP of RTB and Demand.

The company has also named Maarifa Roho (from Sovrn) as director of new revenue growth, Craig Yamada (from Adap.tv) as director of video platform, and Dana Zawadzki (from MediaMath) as director of RTB/programmatic.