• by Amy Corr  @MediaPostOTL, October 1, 2014

#Bendgate, when an iPhone 6 Plus bends when placed in a person's pants pocket, might just be a bigger social media phenomenon that actual, global problem. Whatever the case, it's been interesting to see what brands jumped on the #bendgate bandwagon and created on-the-fly, real-time responses on Twitter. Here's a look at the most memorable.

1. KitKat: The brand did more than release an amusing photo of a KitKat breaking in half with the caption: "We don't bend, we #break." The company took it a step further and launched a Tumblr feed with pictures of items that can either bend or break, like a hot dog, or the hearts of every person who camped out for an iPhone 6 Plus.

2. Slim Jim: Another snack to take on #bendgate, Slim Jim illustrated how its product bends, but that's okay. A bent Slim Jim is depicted alongside copy: "Safe in your pocket, safe in your mouth." When it's not bent, Slim Jim measures in at 50 "meatimeters."

3. Pringles: If someone received a can of Pringles without curves, we might have a #flatgate on our hands. The brand posted a side-view of a Pringles asking followers: "What's wrong with a little bend?"

4. Coors Light: Cans don't fare well in closed quarters, like this Coors Light can. "Man, we've really gotta stop keeping cans in our front pocket."

5. Coca-Cola: The company's Twitter feed in the U.K. accentuates the positive, highlighting its glass and plastic curves throughout the years. "We've only ever had curves in all the right places."

6. LG Mobile USA: Finally, someone from the same industry poking fun at Apple. Not to mention the ideal moment to promote a mobile phone "that doesn't bend, it flexes... on purpose." Well played, LG.

7. Oxfam UK: Now here is a company that I never expected to see trending throughout #bendgate, but what a smart way to draw attention to more serious issues. "Our lifesaving water kit is flexible in all the right places, so we'll never have a problem like #bendgate."

8. Amnesty International: Another organization that I never expected to see here, but its tweet and picture speak volumes: "Let's bend something that truly matters" is placed next to the bent iron of a prison cell.