Taking a leap from the traditional production company model, the newly formed Uncle, aims to redefine commercial production with unprecedented creative vision and talent resources. Founded by industry veteran ERIC BONNIOT (pictured) and Director JASON FARRAND, the Uncle family boasts a talented team of directors and creative designers. Dodonna Bicknell joins as Executive Producer, contributing over 18 years of production and advertising experience to the company’s strong portfolio. The company roster also includes directors Kerry Shaw Brown, Rick Rabe, Ash Beck and Jason Farrand. Upon launch, the company is completing two projects — a 4-spot campaign for SBC via Merkley Newman Harty, NY with director Rick Rabe, and a 2-spot campaign for Capri Sun directed by Jason Farrand for Ogilvy & Mather, NY.