BIZ DEV: True Media Named Media AOR For Nature's Variety

True Media was named media agency of record for Nature's Variety, a natural pet food company. The agency will handle all media planning and buying duties including TV, digital and social media. Nature's Variety manufactures pet food through two brands: Instinct, a raw pet food; and Prairie, a holistic line of food. "Our purpose as a company is to empower people to transform the lives of pets," said Robert Bennett, chief marketing officer for Nature's Variety. "True Media will aid us in reaching pet parents when and where they are searching for food and treats that are the best for their pets. We are proud of this new partnership with True Media and look forward to making a positive impact together."
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