- Mashable, Friday, October 3, 2014 10:30 AM
Bryan Melmed, VP of insights services at Exponential, speaking at Advertising Week, said marketers are stereotyping Millennials. The firm, looking at data from 4 million Millennial "poster children,"
developed three bucket influences on the demo: the economy, globalization and social media. Within each are several subgroups, an effort to get beyond generalizations.
Read the whole story at Mashable »
