• by Tyler Loechner  @mp_tyler, October 15, 2014

Adroit Digital, a digital ad tech firm, on Wednesday announced the appointment of Jacob Ross as president.

Ross was most recently chief revenue officer at Metamarkets, an analytics platform for programatic advertising. Prior to Metamarkets, he was managing director, North America, at retargeting firm Criteo. He has also held positions at Demand Media and Right Meida (now Yahoo).

“Jacob is a great talent and a true innovator,” stated Michael Lamb, chief commercial officer of MediaMath, Adroit’s parent company. “His leadership experience at multiple stages in the development of programmatic marketing makes him uniquely suited to lead Adroit Digital in this next stage of growth.”