Correction: Media Rating Council Set Viewability Standard

The Online Video Daily blog, "Evolve's Campaign To Get You To Watch More Than 7.5 Seconds Of An Ad" published Oct. 14. should have said the Media Rating Council set the two-second viewability standard. The MRC is an independent industry body that worked with the Interactive Advertising Bureau (IAB) and other organizations. The original article said the IAB set the standard.


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