More TV Users Favor Time-Shifted Viewing

Fewer than half TV watchers prefer watching TV live, according to a new study.

Boston-based creative marketing agency Hill Holliday says only 41% of viewers like watching TV live, with 43% favoring time-shifted viewing; 18% wanting binge-watching; and 19% preferring video on demand.

Nearly 91% say TV is their top device of choice for watching TV, with 12% for laptops, 5% for tablets, and 3% for smartphones.

Just about 10% say they have Internet-connected devices for their TV sets -- either from Apple TV, Roku, Chromecast, Amazon Fire TV through a tablet, smartphone, or “even a digital camera.”

More than 25% of survey respondents say they have Blu-ray players and computers connected onto the TV screens, with 17% saying they still have a VCR hooked up to their TV.

The survey also notes that only 2% say they are not watching TV “at all.”

Some 90% of the survey respondents say they take “a long time to decide what to watch” -- with only 25% feeling happy or excited about their choice. Another 38% report often say there's nothing interesting to watch.

The survey of 500 U.S. adults was conducted online in partnership with Research Now in October 2014.

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2 comments about "More TV Users Favor Time-Shifted Viewing".
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  1. Ed Papazian from Media Dynamics, October 20, 2014 at 11:05 a.m.

    One wonders what the point of such highly generalized studies---or polls-----is intended to be.

  2. Douglas Ferguson from College of Charleston, October 20, 2014 at 2:50 p.m.

    Ed raises an excellent point. I assume these polls are intended to enhance the 4th Annual TVnext Summit, to which the sponsoring agency sells $750 tickets.

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