Unlike other retailers, which have eschewed a product push for an emotional brand story, the Morrisons Christmas ad, aired for the first time during Coronation Street on Friday, will feature
products including its fruited panettone, brussel sprouts and “Build your own gingerbread house kit.” Initially a 60-second version of the ad will run, although this will switch to a
30-second spot followed by a 10-second ad highlighting promotions such as two boxes of mince pies for £2.Read the whole story at Marketing Week »
