McDonald's Corp. named Branding Consultant
LARRY LIGHT its Executive Vice President and Global Chief Marketing Officer. Light, the founding President and CEO of Arcature, a brand consulting
firm, will report to McDonald's CEO
Jack Greenberg. Prior to working at Arcature, Light was Chairman and CEO of the international division of Bates Advertising, where he served on the worldwide
board. Light began his career at BBDO Worldwide where he worked his way up to EVP for Marketing and Media Services.
