• by Richard Whitman , Columnist, December 3, 2014

Further supporting the trend ad agencies seeking to offer more than just advertising and consulting firms increasingly building out their marketing arm, Accenture has acquired Reactive Media, an Australian agency providing web and mobile design, advertising, and e-commerce services. Terms have not been disclosed. Reactive has 130 employees, and claims to have seen revenue growth during each of its 17 years in existence. Accenture will add Reactive's offerings to its Accenture Interactive services unit. The purchase follows the 2013 acquisitions of digital consulting firms Fjord and Acquity Group, each of which has already been folded into Accenture Interactive.