• by Dianna Dilworth , December 8, 2014

Here is a lesson you can learn from email experts at the Email Insider Summit today. Stick with colors that consumers are used to seeing in your emails. 

The Honest Company changed their text hyperlinks from their branded orange like to a more traditional blue and increased the click throughs which made sense because the audience was 45+ which are more used to blue links.

Taser noticed a similar thing. The company wanted to stand out in the law enforcement category and changed up its color scheme from typical steel and grays to stand out. It didn't work. The company realized that they needed to stick to what customers expect.

eBay also tried to change up its colors and had a bad experience, learning that incremental testing works best when it comes to testing and redesigning color.