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Curvy Kate Launches Boudoir Brand

  • Drapers, Monday, December 15, 2014 10:14 AM

U.K. full-figure lingerie brand Curvy Kate is launching a risqué brand called Scantilly. “We saw a gap in the market for more raunchy lingerie but with a focus on fit for larger sizes,” explained marketing manager Hannah Houston. She said the brand has been in development for around a year and will have more luxurious fabrics than its sister label.

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