Buying the perfect Christmas toy for a
kid can be quite the challenge.
TBWA/Toronto set out to make the process easier for their clients by having their clients' kids draw their dream toys. Then, with the magic of talented
creatives and a 3D printer, the drawings became real toys. Dubbed the
TBWA\Toylab, even the toy packaging was unique and original to each kid. Whatever crazy name the kids gave their
drawings also stayed with the brought-to-life toy. Think slimy monster, robot army guy, and "the distroyer."
See the video here.advertisement
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