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Streaming Strategy Helps "The Interview" Recoup Losses

  • Cnet, Wednesday, January 7, 2015 11:36 AM
Having nearly recouped its $44 million budget, “The Interview” has so far raked in $31 million in streaming revenue -- and $5 million in offline revenue -- according to Sony Pictures. “The controversial Seth Rogen comedy has been rented or purchased a total of 4.3 million times since its online release on Christmas Eve,” CNN Money reports, citing Sony’s figures. Of course, “it’s possible that Sony could have made more money with its original distribution plan -- a big Christmas launch in thousands of chain theaters.”
 

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