• The Drum, Thursday, January 15, 2015 6:51 AM

Twitter is to expand its video products in a move the social media site has described as the first step "in making video the natural platform” for Twitter. As part of the drive, Twitter will open up and evolve its video products and offer its one-click play video unit to all advertisers in a bid to encourage more content on the site. In addition, Snappy TV, the live clipping platform that Twitter acquired in June 2014, will also be available for free to advertisers as the social site eyes the “huge opportunity” to take video into live events.

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