Foote, Cone & Belding Chicago, has formed an alliance with AdNetware. AdNetware's technology allows advertisers and content providers to communicate with users anytime they are online, anywhere they
surf. The technology targets advertising and sends out relevant interstitial ads during the gap time between web page downloads. FCB will use these capabilities to provide precise targeting, increase
ad 'stickiness' and build one-on-one relationships between advertisers and consumers, the announcement said. "This new technology will allow us to pioneer creative development in this space with
dialogue-oriented messages instead of banner ads," said Mark Dominiak, Senior VP and Director of Media Planning. "AdNetware combines the power of TV advertising with the targeting abilities of the
Internet, which opens up a whole realm of new possibilities for our clients."
