• Marketing Week, Wednesday, February 4, 2015 6:41 AM

Twitter yesterday announced in a company blog post announced that the platform’s first partners will be Flipboard and Yahoo Japan. The news comes after it was suggested that Twitter would use third-party sites for ads earlier in the year. "Promoted Tweets," or ordinary tweets purchased by advertisers, can now be seen by users within Twitter content sections on a publisher’s platform. It is not yet clear which brands will use the service. Twitter used Nissan to highlight how Promoted Tweets would work on third-party sites.

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