Wheat
Thins used an outdoor billboard to participate in some not-so-subliminal marketing in a TV campaign launching Feb. 9. When an on-street reporter in Los Angeles interviews pedestrians about
their favorite snack foods, a Wheat Thins billboard behind them starts falling apart, with the letters W, H and N, falling onto parked cars and valet booth. The remaining letters spell out "Eat This,"
an unsubtle way to promote Wheat Thins as an ideal snack food. See the videos
here and
here, created by
The Escape Pod.
