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BBC Keeps Ad Account At RKCR/Y&R
- Campaign, Monday, February 9, 2015 8:12 AM
The move means RKCR/Y&R will now be the sole retained ad agency on the business, which it previously shared with Karmarama. The BBC will still work with other agencies on a project basis. The WPP agency fended off competition from Abbott Mead Vickers, Bartle Bogle Hegarty, Saatchi & Saatchi and Wieden+Kennedy to retain the account, which it has worked on since 2006. The new two-year deal will begin in April and there is the option to extend the partnership for a further two years.
