Around the Net
Kraft Brings Native Ads to Meredith's Email Newsletters
- Marketing Land, Friday, February 13, 2015 3:17 PM
Kraft has partnered with the Meredith Corp. to bring native advertising to Meredith's email newsletters. Kraft created six recipes for Meredith’s Recipe.com daily email. Meredith sends about 450 million emails a month, which is a massive audience for Kraft to tap into. LiveIntent brought the two companies together for this partnership.
