• by Tyler Loechner  @mp_tyler, February 17, 2015

Taptica, a mobile demand-side platform (DSP), on Tuesday announced it has opened an office in New York City. Melissa Dickman has been named regional VP of sales and will manage the company’s East Coast sales. The company is headquartered in San Francisco.

Dickman joins from Rhythm NewMedia, a mobile video ad network. She has also held positions at Tribal Fusion, AOL and Burst Media.