• by Tyler Loechner  @mp_tyler, February 20, 2015

Canada’s Premium Audience Exchange (CPAX) -- a programmatic ad exchange operated by nearly a dozen of Canada’s largest media companies, including CBC, Rogers Media and Shaw Media -- has announced that several new publishers have put inventory on the exchange, bringing the total number of publishers selling inventory via CPAX to over 100.

New publishers to the exchange include Post Media, Yellow Pages, The Chronicle Herald and DHX Television. CPAX is powered by Index Exchange.

“Since the beginning, the goal of CPAX has been to provide premium inventory in a clean, brand safe and transparent programmatic environment,” stated Brad Jeffrey, senior director of strategic partnerships, Canada, at Index Exchange, the ad tech company that powers CPAX. “We want buyers to have access to legitimate Canadian inventory.”