StackAdapt, a demand-side platform (DSP) for
native advertising, on Tuesday announced a partnership with AdsNative, a supply-side platform (SSP) for native.
AdsNative revamped its platform last spring to include programmatic support. Since then, the company has partnered with a number of demand sources, including StackAdapt Visible Measures and others.
“Programmatic native advertising is now a reality,” stated Satish Polisetti, CEO of AdsNative.
Programmatic native may be a reality, and it's gaining steam, but it remains in its its early stages. The IAB released its programmatic native ad specifications just two weeks ago.