NEW! Rhea Perlman Subs For Itzhak Perlman In Ad For BNY Mellon Wealth Management

by Amy Corr @MediaPostOTL, March 3, 2015

What's in a name? Plenty. The latest ad for BNY Mellon Wealth Management demonstrates the importance of having your wealth manager actually mange your investments. As a sold-out concert hall eagerly awaits Itzhak Perlman, the audience learns that another Perlman will sub for the talented violinist: Rhea Perlman. The actress takes the stage, says hello to the audience, drops her bow and begins playing the violin like any amateur would: making the violin sound like nails in a chalkboard. The ad closes by explaining the importance of having the right experts managing your money. See the ad here, created by TBWA\Chiat\Day New York.

ad campaign, creative, finance, financial services, tv

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