• by Richard Whitman , Columnist, March 18, 2015

On Monday night, Austin-based GSD&M threw a huge party that featured Austin native and Grammy winner Gary Clark along with Delta Spirit's Matt Vasquez, Coyotes, Kate Tempest and Houndmouth. The agency estimates that over 3,500 were in attendance.

In addition to the musical performances, the agency served up plenty of food and drink from local sponsors and food trucks including agency client, Popeyes which introduced its Red Stick Chicken. Southwest Airlines held a photo contest and awarded winners front row seats (actual airline seats) to the evening's musical performances. 

As SXSW parties go, it was a good one, and it seems plenty of people felt the same way. It was a great way to close out the interactive portion of this year's SXSW.