Around the Net
Publicis Launches New Global Network, Blue 449
- Campaign, Thursday, March 19, 2015 8:37 AM
Publicis Groupe is launching a global media agency network called Blue 449, led by a restructured and rebranded Walker Media in the UK. From today, Walker Media will take on the name and brand identity of Blue 449. It will be part of ZenithOptimedia Group and the ambition is for the network to have a presence in 17 cities by the end of 2015. The name Blue 449 references the colour wavelength between the "purple" brand of Walker Media and "blue" of ZenithOptimedia.
