• by Tyler Loechner  @mp_tyler, March 25, 2015

Index Exchange, the supply-side platform (SSP) formerly known as Casale Media, has announced a partnership with Adobe’s Media Optimizer, an ad management and optimization platform.

Adobe’s Media Optimizer will be integrated into Index Exchange’s offering as a result of the partnership.

Pete Kluge, senior product marketing manage for advertising solutions at Adobe, said in a prepared statement that the partnership will allow marketers to reach Adobe Marketing Cloud audience segments programmatically for the first time, via Index Exchange.